What is PVOD Streaming? Benefits and Key Features

You've probably heard about PVOD and other VOD methods that could help your business grow. Currently, PVOD streaming is indeed a hot topic.

But, what exactly is PVOD streaming and what can it offer for your business growth? Don't worry, we've got all the answers you are looking for in this guide.

Key Takeaways

• PVOD (premium video on demand) allows users to pay for early access to exclusive content before it's available to the public.
• Creators can generate additional revenue by offering early access to premium content, making PVOD an excellent option for those who want to monetize their work.
• PVOD offers viewers the chance to watch highly anticipated movies or shows without having to go to the theater, making it a convenient option for diverse audiences.
• As PVOD grows in popularity, it’s becoming an increasingly profitable streaming model for both creators and platforms, with the potential for continued expansion in the future.

What is PVOD Streaming?

PVOD or premium video on-demand is a streaming model that allows users to pay for early access to new movie releases, often while they’re still in theaters or shortly after their debut.

Through an OTT platform, PVOD streaming lets consumers view recently produced content before anyone else. With this model, users typically pay an additional cost on top of their usual membership rate to get exclusive access to movies and TV shows before anyone else.

But how does this kind of video-on-demand streaming differ from live streaming?

Live streaming captures the real-time occurrence of events. It engages people and makes them feel like they’re present. In fact, live streaming on platforms like Vimeo have exploded onto the business scene in recent years. Companies leverage everything from interactive classes to livestream shopping to drive sales and build their brand reputation.

In contrast, video on demand (VOD) allows consumers to view pre-recorded content whenever they so wish.

VOD companies like Netflix operate with varying schedules and give priority to high-quality content. Conversely, live streaming websites give interactivity top importance.

Understanding the variations among various kinds of content helps producers decide how best to reach their intended audience.

Live streaming creates a sense of urgency and real-time engagement, ideal for events like concerts, sports, or exclusive business events where immediacy is key. However, its content is temporary, meaning that once the stream ends, it can be harder to monetize in the long run.

In contrast, VOD allows creators to curate content that can be accessed repeatedly, offering more opportunities for long-term revenue through rentals, purchases, or subscriptions. While VOD lacks the immediacy of live streaming, it gives audiences the flexibility to watch content at their own convenience, which can attract a broader and more sustainable audience over time.

The downside is that it can take longer to generate buzz and engagement compared to the instant excitement of live streaming. Ultimately, balancing these pros and cons helps creators decide the best PVOD streaming strategy based on their goals and audience preferences.

How PVOD Works

Nowadays, companies simultaneously release films in theaters and on streaming platforms using the PVOD model. In the past, movies that debuted in theaters had a ninety-day waiting period before they were available on DVD or Blu-ray. That’s no longer the case thanks to premium video on-demand.

The PVOD method is most suited for films that people are especially eager to see or that potentially turn into big hits. For example, Disney's live-action remake of the classic Mulan made a fantastic PVOD premiere on September 4, 2020. Excited fans could watch the movie on Disney+ via the PVOD revenue model.

Key Features of PVOD Platforms

Below are the four most crucial features of a reliable PVOD streaming platform.

1. User-friendly Interface

PVOD platforms prioritize simplicity, allowing users to easily log into their accounts and navigate without hassle.

These platforms are regularly updated with new and engaging content to keep users interested. Everything combined delivers a seamless experience that keeps viewers coming back, knowing they'll always find something to enjoy on the platform.

2. Personalization

PVOD platforms employ algorithms to recommend content to users based on their browsing habits and previous searches. As a result, viewers get suggestions that suit their interests, making the experience more personalized and unique.

Unlike AVOD streaming networks, PVOD systems don’t intercut advertisements with videos, enabling a smooth, enjoyable, and consumer-centric viewing experience.

3. Video Hosting

A PVOD platform with a rather reliable method would store videos on the cloud. This feature streamlines the platform's setup and administration, along with securing the user's network.

4. Video Security

PVOD platforms use strong security measures to prevent attacks and unauthorized disclosures, as well as to guarantee that users may access their content safely and without any hassles.

These cybersecurity approaches typically include platform-specific digital rights management (DRM), HTTP Live Streaming (HLS) encryption, and single sign-on (SSO) to prioritize security and stop viruses and hackers in their tracks.

Benefits of PVOD

Below are some of the biggest advantages that PVOD streaming can offer.

Enhances User Acquisition

Before they're available on other streaming platforms, people can stream top-notch, big-budget films, avoiding the typical waiting time after theater premieres. This was especially evident during the pandemic, when studios like Warner Bros. adopted a “day-and-date release schedule.”

Experimenting with this new PVOD streaming approach, they released their film Slate on both HBO Max and in theaters. Disney did the same for Black Widow and Jungle Cruise, while Universal Studios released Boss Baby in theaters and on Peacock on the same day—at a premium cost.

Boosts Revenue

Nothing engages an audience more than offering exclusive, early access to content. With premium video on demand, businesses can attract customers by providing access to movies or shows before they become available on other OTT platforms.

This early-access model allows companies to capitalize on high demand, making PVOD an excellent revenue-boosting tool. It offers a distinct advantage over traditional SVOD and TVOD models by letting companies charge premium prices for exclusive content for maximum profit potential.

Kick-Starts Your Community

Your premium content will attract a devoted set of supporters. Early access to your content helps to establish a unique environment where your most devoted followers may meet and connect through what they share.

This enables you to create a powerful, high-quality group where members are ready to pay to participate in something more significant. A good example of this is Patreon, where loyal subscribers pay a monthly premium for exclusive, member-first access to original content.

In-Depth Analytics

To build better marketing campaigns going forward, brands, artists, and filmmakers should be well-versed in the behavior and preferences of their audience. In-depth analytics offers these valuable insights, allowing creators to tailor their content more effectively.

With this data, filmmakers and artists can gain a clearer picture of who is watching their films, what type of content resonates most, and how to better target their desired audience.

PVOD vs. SVOD

The main difference between PVOD and SVOD lies in how content is accessed and paid for.

PVOD allows users to pay for early access to exclusive content, such as new movie releases, often at a premium price. This model is ideal for those who want to watch the latest content before it becomes widely available.

In contrast, SVOD operates on a subscription model, where users pay a recurring fee (monthly or annually) to access a vast library of content. Platforms like Netflix, HBO Max, Disney+, and GudSho offer SVOD, granting subscribers unlimited viewing of available content for as long as they remain subscribed.

So, PVOD focuses on premium, one-time purchases for early or exclusive access, while SVOD provides ongoing access to a wide range of content at a consistent price.

The Role of OTT Platforms in PVOD

OTT platforms have reshaped how we access and engage with media, eliminating the need for traditional cable TV by delivering content directly over the internet. Through OTT, users can watch both live and recorded content on a wide range of devices. Modern OTT platforms, like the white-label OTT solutions from inoRain, go far beyond basic video hosting.

With inoRain, you get:

• Personalization and higher viewer engagement
• Multi-DRM security
• Supported streaming across more than 10 platforms and devices
• 24/7 support
• Flexible pricing

For businesses looking to launch or scale their streaming service, we offer a fully customizable, cloud-based infrastructure that allows easy expansion as your audience grows.

With inoRain, it’s about so much more than delivering content. You're delivering a premium, personalized experience that drives engagement and revenue growth.

Ready to take advantage of these benefits? Get started with inoRain to launch your own customized, secure, and scalable OTT platform today.

Get Your All-Platform White-Label OTT App Now

Future Trends in PVOD

Cloud-based streaming is gaining increasing popularity in the PVOD TV market. This feature facilitates the process by which streaming companies provide content to consumers on several devices.

Thanks to cloud-based streaming, PVOD platforms can scale easily, enabling high-quality streaming for users across the globe. This trend is evident in the statistics—streaming accounts for a whopping 60% of all internet traffic.

As streaming services take the world by storm, more companies are leveraging next-gen technologies like artificial intelligence and machine learning. These advances drive hyper-personalization, allowing PVOD platforms to identify and recommend content tailored to individual users’ preferences.

Conclusion

Giving early access to premium members effectively excites people, especially regarding new movies and TV shows. The PVOD model offers a great advantage to moviemakers as well as the owners of OTT streaming companies.

Need assistance with PVOD platforms? We've got you. Partner with inoRain today to launch your premium video-on-demand streaming platform.

FAQs

What is PVOD?

PVOD (Premium Video on Demand) is a digital distribution model where movies are released for rental or purchase at a premium price, often shortly after or even simultaneously with their theatrical release.

How much does PVOD cost?

The PVOD streaming cost typically ranges from $20 to $30 per movie, depending on the platform and the content.

How do I watch PVOD?

You can watch premium VOD by purchasing or renting movies through streaming platforms like Amazon Prime Video, Apple TV, or Google Play.

How does PVOD differ from traditional VOD and live streaming?

PVOD streaming offers early access to content for a premium price, while traditional VOD allows users to watch pre-recorded content at any time without exclusive access. Live streaming, on the other hand, captures events in real time, creating urgency for viewers to watch them as they happen.

How can inoRain assist with PVOD solutions?

Our in-house OTT platform offers a range of customized features and affordable options to meet the unique needs of your business. You can simply manage every PVOD streaming platform from a single, intuitive interface with inoRain OTT.