inoRain Glossary

All terms A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A

AVOD (Advertising-Based Video on Demand)

Explore how AVOD works, its monetization model, and why it's popular for free streaming platforms. Read the full definition on inorain.com glossary.

Adaptive Bitrate Streaming (ABR)

Discover how Adaptive Bitrate Streaming (ABR) adjusts video quality in real time to ensure smooth playback across devices and varying networks.

Addressable Advertising

Addressable advertising is a digital advertising approach that enables brands to deliver customized ads to specific households or individuals, even while they’re watching the same program or visiting the same platform.

B

BVOD (Broadcast Video on Demand)

BVOD (Broadcast Video on Demand) is a streaming service provided by traditional TV broadcasters (BBC, ITV, Channel 4, or ABC) that allows viewers to watch TV shows, series, movies, and live events online after (or alongside) their original broadcast.

C

CSAI (Client-Side Ad Insertion)

Learn how CSAI delivers ads through the video player, enabling targeting, tracking, and monetization.

Cloud TV

Discover what Cloud TV is and how it delivers television content over the internet from remote servers. Learn its advantages for viewers and broadcasters.

CTV (Connected TV)

Learn what CTV(Connected TV) is and how it works. Discover its role in modern streaming and advertising on smart TVs and devices.

Content Management System (CMS)

A CMS (Content Management System) is software that lets you create, manage, and publish digital content, usually without needing advanced technical skills.

D

Digital Rights Management (DRM)

Learn how DRM protects digital video content with encryption and licensing, preventing piracy while securing streaming revenue.

Dynamic Ad Insertion (DAI)

Dynamic Ad Insertion (DAI) is the process of inserting or replacing ads within a video or audio stream in real time, based on data about the viewer, such as demographics, location, device, or behavior.

E

Encoding

Learn how video encoding compresses and converts raw files into digital formats for efficient storage, streaming, and playback on any device.

F

FAST Channel

Learn what a FAST channel is, how it works, and why free ad-supported streaming TV is growing.

H

HVOD (Hybrid Video on Demand)

Discover how HVOD combines ads and subscriptions for flexible streaming. Learn how it merges AVOD and SVOD on inorain.com glossary.

L

Linear TV

Learn what Linear TV is, how it works, and how it differs from streaming. Explore its role in modern broadcasting in this inorain.com glossary entry.

Live Streaming

Learn what live streaming is, how it delivers content in real time, and why it’s essential for sports, events, gaming, and OTT platforms.

M

Multistreaming

Discover how multistreaming lets you broadcast content to several platforms simultaneously, boosting reach and engagement. Learn more on inorain.com.

N

NVOD (Near Video on Demand)

NVOD (Near Video on Demand) is a pay-TV or broadcasting service model where the same movie or program is broadcast on multiple channels at offset start times.

O

OTT (Over-The-Top)

Learn how OTT (Over-the-Top) technology delivers video content over the internet, bypassing traditional TV providers.

P

PVOD

Learn how PVOD offers early access to new releases at a premium price. See how it compares to TVOD and SVOD on inorain.com glossary.

S

SVOD (Subscription Video on Demand)

Learn how SVOD platforms like Netflix work, their benefits, and how they compare to AVOD and TVOD models. Full definition on inorain.com glossary.

Streaming TV Advertising

Streaming TV advertising is an umbrella term. It covers any form of advertising delivered through internet-based TV content across OTT platforms, CTV devices, VOD apps, and FAST channels.

SSAI (Server-Side Ad Insertion)

Discover how SSAI works to seamlessly insert ads into video streams, boosting monetization and viewer experience.

T

TVOD (Transactional Video on Demand)

Understand how TVOD lets users pay per view or rental. Learn how it differs from SVOD and AVOD in the inorain.com glossary.

Transcoding

Discover how transcoding converts video files into multiple formats and bitrates, ensuring smooth playback across all devices and networks.

V

VOD (Video on Demand)

Explore how Video on Demand (VOD) works, its key benefits, and why it powers modern streaming platforms like Netflix and Hulu.

Video Streaming Protocols

A streaming protocol is a set of rules and methods that define how audio, video, or other media files are delivered over the internet in real time.