inoRain Glossary

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SSAI (Server-Side Ad Insertion)

Discover how SSAI works to seamlessly insert ads into video streams, boosting monetization and viewer experience.

SVOD (Subscription Video on Demand)

Learn how SVOD platforms like Netflix work, their benefits, and how they compare to AVOD and TVOD models. Full definition on inorain.com glossary.

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Streaming TV Advertising

Streaming TV advertising is an umbrella term. It covers any form of advertising delivered through internet-based TV content across OTT platforms, CTV devices, VOD apps, and FAST channels.

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