inoRain Glossary
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AVOD (Advertising-Based Video on Demand)
Explore how AVOD works, its monetization model, and why it's popular for free streaming platforms. Read the full definition on inorain.com glossary.
Adaptive Bitrate Streaming (ABR)
Discover how Adaptive Bitrate Streaming (ABR) adjusts video quality in real time to ensure smooth playback across devices and varying networks.
Addressable Advertising
Addressable advertising is a digital advertising approach that enables brands to deliver customized ads to specific households or individuals, even while they’re watching the same program or visiting the same platform.