inoRain Glossary

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Addressable Advertising

Addressable advertising is a digital advertising approach that enables brands to deliver customized ads to specific households or individuals, even while they’re watching the same program or visiting the same platform.

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Adaptive Bitrate Streaming (ABR)

Discover how Adaptive Bitrate Streaming (ABR) adjusts video quality in real time to ensure smooth playback across devices and varying networks.

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AVOD (Advertising-Based Video on Demand)

Explore how AVOD works, its monetization model, and why it's popular for free streaming platforms. Read the full definition on inorain.com glossary.

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