Co-founder / CTO
Armen is the CTO and Co-Founder of inoRain OTT and Co-Founder of HotelSmarters, specializing in advanced streaming technologies, OTT strategy, and interactive TV systems. He builds scalable end-to-end video delivery solutions and drives technical innovation across hospitality and streaming platforms, bridging complex engineering with practical business impact.
How Much Data Does Streaming Use, And How to Lower Data Usage
This guide explains how much data is required to stream video content and what the do’s and don’ts are for seamless streaming. Let’s go through practical tips.
Armen Hakobyan
How to Improve Streaming Quality: Best Practices and Solutions
Explore key strategies to fix buffering, lag, and pixelation. Learn how to improve streaming quality and deliver a seamless viewer experience on inorain.com.
Armen Hakobyan
Post Roll Ads – Boost Engagement After Playback
Discover how post roll ads keep viewers engaged after videos end. Learn strategies to monetize and enhance retention. Start using them today!
Armen Hakobyan
Hardware vs Software Encoding: A Guide for OTT Streaming
Discover the key differences between hardware and software encoding. Find the best option for your OTT streaming needs based on speed, quality, and performance.
Armen Hakobyan
OLV vs OTT vs CTV: Which Video Model Suits Your Platform?
Discover the key differences between OLV, OTT, and CTV in this guide. Learn how to choose the right video model to reach your audience effectively.
Armen Hakobyan
Google TV vs Roku – Find the Best Streaming Fit
Compare Google TV vs Roku TV in 2025 to find the perfect streaming setup. Discover which platform best suits your entertainment needs.
Armen Hakobyan