
Co-founder / CTO
Hi, I'm Armen, the CTO and Co-Founder of inoRain OTT, as well as the Co-Founder of HotelSmarters. With 15+ years of background in digital streaming technology, I specialize in OTT strategies and interactive TV solutions, helping businesses maximize their revenue potential. At HotelSmarters, I focus on leveraging tech to transform hotel operations, while at inoRain, I drive innovation in end-to-end OTT solutions. Let’s connect and explore new opportunities!

What Is P2P Streaming? Benefits And How It Works
P2P streaming enhances content delivery by reducing bandwidth demands, improving scalability, and ensuring a smooth, high-quality streaming experience.


OTT Testing: How to Ensure High-Quality Streaming
OTT testing ensures seamless streaming by optimizing playback, UI, and UX for platforms like Netflix and Hulu. Learn key challenges and best practices.


What is Addressable TV Advertising? Benefits and Challenges
Addressable TV advertising delivers personalized ads to viewers based on demographics and interests. Learn how it works and maximize your ad impact today!


FAST vs AVOD: Choosing the Right Monetization Model
Compare FAST vs. AVOD to understand their differences, monetization strategies, and how each streaming model shapes content delivery and audience engagement.


What is Ad Inventory Management? Key Components
Maximize revenue with effective ad inventory management. Learn strategies and best practices to optimize ad placements without disrupting viewer experience.


4K Video Streaming Bandwidth Requirements and Best Practices
Learn about 4K streaming bandwidth requirements, how to avoid buffering, and the best practices for a smooth, high-quality viewing experience.
