Co-founder / CTO
Armen is the CTO and Co-Founder of inoRain OTT and Co-Founder of HotelSmarters, specializing in advanced streaming technologies, OTT strategy, and interactive TV systems. He builds scalable end-to-end video delivery solutions and drives technical innovation across hospitality and streaming platforms, bridging complex engineering with practical business impact.
OTT Measurement: Key Metrics & Strategies for Success
Optimize your streaming success with OTT measurement. Track user engagement, content performance, and ad effectiveness. Learn key metrics and best practices.
Armen Hakobyan
What is Video Encoding? A Guide for Streaming Success
What is video encoding? Learn how it works, key formats, and its role in streaming, ensuring high-quality content delivery across multiple devices.
Armen Hakobyan
How to Cut Streaming Costs with P2P Streaming
P2P streaming enhances content delivery by reducing bandwidth demands, improving scalability, and ensuring a smooth, high-quality streaming experience.
Armen Hakobyan
OTT Testing: Ensuring High-Quality Streaming Experiences
OTT testing ensures seamless streaming by optimizing playback, UI, and UX for platforms like Netflix and Hulu. Learn key challenges and best practices.
Armen Hakobyan
Addressable TV Advertising Explained: Benefits and Challenges
Addressable TV advertising delivers personalized ads to viewers based on demographics and interests. Learn how it works and maximize your ad impact today!
Armen Hakobyan
FAST vs AVOD: Choosing the Right Monetization Model
Compare FAST vs. AVOD to understand their differences, monetization strategies, and how each streaming model shapes content delivery and audience engagement.
Armen Hakobyan