How SHOVi Launched the Netherlands' First Dutch-Language Micro-Drama App

Challenge

CTM Productions set out to launch SHOVi to bring micro-drama to Dutch-speaking audiences in the Netherlands and Flanders. Global vertical drama apps were already winning viewers over with short, addictive stories, yet almost none of that content was made in Dutch, which left local audiences with no platform of their own.

Closing that gap meant building a mobile-first experience around episodes lasting just one to two minutes, where each cliffhanger leads viewers smoothly into the next. Since SHOVi would combine original productions with licensed series, the platform also needed to bring both into one intuitive library that kept viewers coming back for more.

Why inoRain OTT?

"We wanted our own micro-drama platform without building a streaming stack ourselves. inoRain offered a complete micro-drama solution with native iOS and Android apps at an attractive price, so we could focus on content and marketing instead of infrastructure". — Peter Van Eyndt, Creative & Project Manager, SHOVi (CTM Productions B.V.)

With that goal in mind, CTM Productions turned to inoRain OTT, which gave SHOVi everything it needed to launch and grow in a single solution:

-A dedicated micro-drama platform built for vertical, episodic viewing

-A complete, ready-to-launch platform at a price that made sense

-Flexible pricing settings that let the team define its own coin packages and episode prices

-A built-in coin system for unlocking episodes

-Rewarded ads that give viewers a second way to keep watching without paying upfront

-Branded apps on the App Store and Google Play

-An intuitive CMS that gives the team full control over series, episodes, and pricing

Success with inoRain OTT

With inoRain's support, CTM Productions launched SHOVi as its own branded micro-drama app on iOS and Android. This gave Dutch-speaking viewers in the Netherlands and Flanders a home for short, vertical stories in their own language. Instead of spending time and budget on building a streaming stack, the team could focus on creating content and growing its audience.

Behind the scenes, the CMS made it easy for the team to manage series, episodes, and pricing. The built-in coin system and rewarded ads gave viewers two ways to unlock the next episode, turning every cliffhanger into an opportunity for engagement and revenue. The result is a flexible micro-drama platform fully controlled by SHOVi.