inoRain at IBC 2026: Four Days in Amsterdam
inoRain at IBC 2026: FAST, Micro-Drama and the Next Chapter of OTT
inoRain exhibited at IBC 2026, the International Broadcasting Convention, held 11–14 September 2026 at the RAI Exhibition Center in Amsterdam. From Booth 5.D39 in Hall 5, the team spent four days meeting clients, running demos and talking with broadcasters, operators and content owners about the next chapter of OTT.
IBC is one of the largest annual gatherings of the media, entertainment and technology industry, and the place where many streaming roadmaps for the coming year take shape.
What we showed
Our message for IBC was simple: FAST channels, micro-drama and the next chapter of OTT. At the booth, visitors saw: -FAST channels with SSAI that turn an existing VOD library into 24/7 ad-supported channels, with server-side ad insertion built in. -Micro-drama short apps for vertical, episodic storytelling, with video processing, CMS, smart feeds and monetisation included. -End-to-end OTT solutions to launch, scale and monetise a branded streaming business across web, mobile and TV devices.
Four days at Booth 5.D39
Day 1 – 11 September. We landed in Amsterdam ready to talk FAST, micro-drama and OTT growth. The first day brought face-to-face client meetings and a steady stream of conversations with industry professionals. Day 2 – 12 September. More client conversations, more solutions on display and more insights exchanged with operators and content owners. Day 3 – 13 September. A day of focused client meetings and product demos with industry leaders. Day 4 – 14 September. On the final day, our CTO and Co-Founder Armen Hakobyan took the Content Everywhere stage with a live micro-drama demo (read more in our session recap). The day closed four days of conversations and a booth full of energy.
Thank you
IBC 2026 was a team effort, and a big thank-you goes to everyone who made it happen, and to every visitor who stopped by Booth 5.D39. We are now following up on the meetings, demos and proposals that started in Amsterdam.
See you at IBC next year. In the meantime, book a demo with our team.