inoRain FAST Channels: SSAI Built In, Ad Revenue Kept In-House

inoRain FAST Channels: Built-In SSAI and No Revenue Share on Your Ads

inoRain now gives content owners, broadcasters and operators a direct route to free ad-supported streaming TV (FAST): turn an existing VOD catalog into 24/7 linear channels with server-side ad insertion (SSAI) built in, and run them on your own platform so the ad revenue stays with you.

FAST has moved from experiment to mainstream. Viewers have grown used to lean-back, scheduled channels that cost nothing to watch, and advertisers are following them to connected TV. For content owners, the question is no longer whether to launch FAST channels but where to run them and how much of the ad money they keep.

The revenue-share problem

Most channel owners get distribution through third-party FAST platforms. That brings reach, but the platform typically takes a large share of the advertising revenue, often half or more, and controls the audience data. With more than a thousand channels competing for space on the major services, owners give up margin and control just to be listed.

inoRain’s approach is owned distribution. You launch FAST channels inside your own branded apps and platform, sell or programmatically fill your own inventory, and keep the revenue from every ad your channels serve. inoRain does not take a cut of your ad revenue.

SSAI at the core

Every inoRain FAST channel uses server-side ad insertion. Instead of the viewer’s device pausing the video to fetch an ad, the server stitches the ad directly into the stream before it reaches the screen. The result is one continuous stream:

-No buffering at ad breaks. Ads play as smoothly as the content around them. -Fewer lost impressions. Because ads are part of the stream, client-side ad blockers have far less to block. -Consistent playback across devices. Smart TVs, streaming sticks, mobile and web all receive the same stitched stream.

For operators, that is the difference between losing revenue to blockers and broken players and monetising every impression your inventory earns.

From VOD library to live channel

The fastest path into FAST is content you already own. inoRain turns an existing VOD library into scheduled, always-on channels: you programme the playout, set ad breaks and publish to your apps. Channels can go live in days rather than months, with pricing designed for content owners testing their first channel as well as operators running many.

FAST also works alongside your other models. With inoRain, you can combine free ad-supported channels with subscription (SVOD) and pay-per-view (TVOD) content in the same app, using FAST to attract new viewers and paid tiers to convert them.

Who it’s for

-Content owners and studios with back catalogs that are not earning today. -Broadcasters that want a digital linear presence beyond traditional distribution. I-SPs and pay-TV operators that already control ad inventory on connected screens and want to monetise it.

Want to see how your library would work as a FAST channel? Talk to the inoRain team or explore inoRain FAST channel solutions.