Your Branded Streaming App On Apple TV

Get your streaming app on Apple TV under your own brand, without hiring a tvOS team.

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Native tvOS On Your Branded Apple TV App

The old web-style way of building Apple TV apps is no longer an option. Now Apple points developers to native tvOS frameworks.

Your Apple TV app isn't a phone app on a bigger screen.

Everything is driven by a remote, read from across the room, and navigated by Apple's focus engine.

  • Focus Engine Navigation

    Every element responds to the Siri Remote the way Apple TV users expect.

  • Readable at a Distance

    Type sizes, contrast, and spacing set for a couch, not a desk.

  • Top Shelf Presence

    Your featured content appears on the home screen before users even open the app.

  • Built for Remote

    Menus, rows, and player controls designed for a directional pad, not a touchscreen.

4 Steps, and Your Apple TV App Is Live

  1. 1. Kickoff & Branding

    Share your logo, colors, and app requirements. We customize your Apple TV app to your brand.

  2. 2. Build & Configure

    Your player, EPG, catalog structure, and monetization rules are set up around how you run your service.

  3. 3. Publish On Your Account

    We prepare, submit, and publish the app to the App Store under your own developer account.

  4. 4. Manage & Grow

    Run the app from the same CMS as your other platforms. We handle tvOS updates and store maintenance.

Monetize Your Apple TV App

Apple in-app purchase revenue and your web signups are collected in the same CMS, so you see everything in one unified dashboard. We do not collect any monetization fees, so the whole revenue is yours to keep.

  • Subscriptions

    Monthly and annual plans through Apple's in-app purchase, with Face ID checkout.

  • Pay-per-view and rentals

    Sell single titles or events alongside your subscription tiers.

  • Advertising

    Run ad-supported tiers or free channels using your existing ad setup.

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All The TV Features You Need for Professional Streaming

  • Adaptive HLS delivery

    Apple's own streaming format. Quality adjusts to the viewer's connection.

  • FairPlay DRM

    Apple's content protection, required by most licensors for premium catalogs.

  • Multi-Language Audio and Subtitles

    Serve different regions from the same catalog.

  • Live and On-Demand Together

    Run live channels, VOD, and series in one app, with EPG for your live programming.

inoRain Handles Your App Store Submission and Updates

Apple reviews every app and every update before it goes live.

The App Store listing stays on your developer account. We prepare the build, write the store metadata, handle the review process, and manage updates as tvOS changes.

With inoRain

  • Ready-made, tested, already running
  • No tvOS engineers to hire
  • Shared with your other platforms
  • We submit and maintain it
  • One-time, per-platform app pricing

Without inoRain

  • Built and hardened from zero
  • Swift developers, testers, ongoing maintenance
  • Built separately or integrated by you
  • Your team learns Apple's process
  • Full in-house engineering budget

Get your Apple TV Streaming App

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Branded app tile on an Apple TV home screen with a Siri Remote

Frequently Asked Questions

Apple TV app development is building a native tvOS app for Apple TV devices — your branding, your catalog, your player — and publishing it to the App Store, so viewers can watch your service on their television.
Yes. The app is published under your own developer account, so the listing, the users, and the revenue stay yours. We handle the submission and review process inside it.
It depends on how much customization you need and whether your content is already in an OTT platform. Contact our team for a timeline based on your setup.
Apple TV 4K and Apple TV HD, depending on the tvOS version targeted. Apple drops support for older models over time, and we set the target to cover the widest current audience.
Subscription, pay-per-view, and advertising, in any combination. Digital purchases made inside the app go through Apple's in-app purchase system.
FairPlay is Apple's DRM. If you license content, your rights holders will almost certainly require it. It's built into the app.
Yes, with inoRain, you can. One CMS, one catalog, one set of monetization rules across every app we publish for you.