Launch Your Streaming App on LG Smart TVs

inoRain builds, certifies, and publishes webOS apps for LG TVs — with your content, your branding, and the backend you already run.

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Branded streaming app running on an LG Smart TV next to a Magic Remote

How We Build Your Branded LG TV App

  • Scope

    We go through your catalog, monetization, backend, and which LG model years you need to cover.

    Scope

  • Design

    Screens built for a viewer sitting across the room, holding a remote.

    Design

  • Development

    We build the app on webOS and connect it to your CMS, player, DRM, and billing.

    Development

  • Testing

    Playback, navigation, and performance are checked on real LG hardware, including older models.

    Testing

  • Submission

    We package the app, prepare LG's documentation, and submit it to the LG Content Store.

    Submission
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Your TV App is Built for webOS and the Magic Remote

  • TV home screen with a pointer cursor, a Magic Remote, and an arrow-key pad

    Magic Remote and Arrow Keys

    LG viewers either point at the screen with the Magic Remote or press arrow keys on a standard one. Both have to feel right, so we build for both in the same app.

  • Video player on a TV with a lock and a DRM license badge

    Protected Playback

    PlayReady and Widevine keep licensed content protected on LG TVs, with Widevine L1 on sets from 2017 onward. Rights holders get the protection level their agreements require.

  • TV movie catalog with a focused poster and a 48, 32, and 24px type scale

    Readable From the Couch

    Type sizes, focus states, and spacing are set for a screen several meters away, so viewers can see where they are without leaning in.

  • Electronic program guide with live channels on an LG TV

    Live Channels and EPG

    Live streams, a channel list, and a program guide viewers can browse ahead — the parts that make a service feel like television rather than a video list.

We HandleCertification and LG Content Store Submission

LG reviews every app before it goes live. Submission runs through Seller Lounge and needs the app package, store assets, a walkthrough document written for LG's testers, and a checklist filled in with your own test results.

App submission checklist with documents, store assets, and review progress

inoRain prepares everything and submits it to your company's LG Seller Lounge account, so the listing and the viewer relationship stay yours. Updates go through the same review, and we handle those too.

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Monetize Your Content On Your LG TV App

LG doesn't run its own billing for TV apps, so payments go through your provider — Stripe, PayPal, or whatever you already use. That keeps your pricing, your currencies, and your subscriber records in one CMS across every platform you're on.

  • Yearly and monthly subscription plan cards

    Subscriptions

    Monthly or annual plans, with viewers signing in to the same account they use on web and mobile.

  • Rent and buy price cards for a single title

    Rentals and purchases

    Sell single titles or events alongside a subscription, or on their own.

  • Video player showing an ad with pre-roll and mid-roll markers

    Advertising

    Pre-roll and mid-roll ads on VOD and live, served through your ad stack.

  • List of free live channels in the app

    FAST channels

    If you run free ad-supported channels, they sit in the same app as the rest of your catalog.

Ready to Put Your Branded App on LG TVs?

Book a Demo
webOS readyMagic Remote ✓LG Content Store

Frequently Asked Questions

Any LG TV running webOS. The app works on older sets too, though the LG Content Store doesn't cover the oldest model years — if you have your own way of delivering to those TVs, we can still build for them.
Yes. The app is published under your company's LG Seller Lounge account. We prepare everything and submit into it, so the listing stays yours.
webOS apps are web apps, packaged and installed on the TV. That's how LG's platform works for every app on it, including the ones already on your TV, and it has no effect on playback quality or performance when the app is built properly.
Yes. We connect to what you already run. If you don't have a backend, inoRain's OTT platform handles content management, streaming, and users.
PlayReady and Widevine, including Widevine L1 on LG sets from 2017 onward.
Yes. Live channels, an EPG, and on-demand content can all sit in the same app.
It depends on your catalog, your backend, and how much of the design is new. We give you a timeline after scoping, and it accounts for LG's review, which we don't control.
Yes. We build for Samsung, Android TV, Google TV, Apple TV, Fire TV, and Roku, so one service can reach every screen your viewers own.
You do. The code, the listing, the subscribers, and the revenue are yours.