Introducing the Micro Drama Platform: short-form serialized drama, now live

We've launched the Micro Drama Platform - a complete entertainment platform built around short-form, serialized drama, live now on web and mobile. It ships with its own rewards mechanics, personalized discovery, and a viewing experience designed for the format rather than adapted to it.

A platform built for the format

Micro drama isn't long-form content cut into pieces - it's a different product, with different pacing, different discovery and a different relationship to payment. The platform is built accordingly: vertical, episode-first, tuned for sessions measured in minutes.

Personalized content discovery

Discovery is personalized to each viewer, because in a format where a series is consumed in a sitting, what gets recommended next decides whether the session continues or ends.

Shorts with episode-level monetization and deep links

Shorts support monetization at the episode level, with deep link support on Android TV - the first platform to get it. Providers can charge for individual episodes while campaigns, notifications and external links drop viewers straight into the one they're selling.

The Rewarding System

A complete loyalty and engagement framework is now live. Define custom reward rules, track achievements and milestones, and deliver incentives inside the platform. In micro drama it's native to how the format works - watching, unlocking and earning are the same loop - but it's available across the platform, not only there.

Short-form serialized drama is the fastest-growing category in streaming, and it doesn't run well on infrastructure built for films. This is infrastructure built for it.