Category browsing, ads in cards and sliders, and rewards on Roku

Three additions: a proper categories list for navigating large catalogs, new ad placements in card and slider sections, and the Rewarding System arriving on Roku alongside a refreshed set of player controls.

Categories listing

The platform now supports a categories listing, so viewers can browse your catalog by category rather than scrolling until something catches their eye. On a large library, that's the difference between finding what you came for and giving up - and it gives you another surface to organize content around.

Ads in card and slider sections

Card-based and slider-based content sections can now carry advertising. Inventory is no longer limited to pre-roll and mid-roll: the rows people scroll through become placements too, in a format that sits naturally alongside the content rather than interrupting it.

Rewards and new controls on Roku

The Roku app now includes the Rewarding System, so viewers on TV can earn and redeem the same way they already do on web and mobile. It also gets an updated set of control components, making navigation with a remote more direct.

Together: easier to find content, more places to monetize it, and a better experience for the viewers watching on a television.