Content Writer
Anush Sargsyan is a content writer specializing in B2B content about OTT streaming technologies and digital media innovation. She creates informative, engaging content on video delivery, OTT monetization, and modern media technologies. The goal is to help readers easily understand complex ideas. Her writing is the bridge between technical detail and practical insight, making advanced concepts accessible for both industry professionals and general audiences.
How to Make a Short Video App (2026 Complete Guide)
Learn how to build a short video app in 2026. Explore micro-drama trends, key features, monetization models, and step-by-step development insights.
Anush Sargsyan
Content Management System (CMS)
A CMS (Content Management System) is software that lets you create, manage, and publish digital content, usually without needing advanced technical skills.
Streaming TV Advertising
Streaming TV advertising is an umbrella term. It covers any form of advertising delivered through internet-based TV content across OTT platforms, CTV devices, VOD apps, and FAST channels.
Addressable Advertising
Addressable advertising is a digital advertising approach that enables brands to deliver customized ads to specific households or individuals, even while they’re watching the same program or visiting the same platform.
Dynamic Ad Insertion (DAI)
Dynamic Ad Insertion (DAI) is the process of inserting or replacing ads within a video or audio stream in real time, based on data about the viewer, such as demographics, location, device, or behavior.
BVOD (Broadcast Video on Demand)
BVOD (Broadcast Video on Demand) is a streaming service provided by traditional TV broadcasters (BBC, ITV, Channel 4, or ABC) that allows viewers to watch TV shows, series, movies, and live events online after (or alongside) their original broadcast.
NVOD (Near Video on Demand)
NVOD (Near Video on Demand) is a pay-TV or broadcasting service model where the same movie or program is broadcast on multiple channels at offset start times.
Video Streaming Protocols
A streaming protocol is a set of rules and methods that define how audio, video, or other media files are delivered over the internet in real time.
Digital Rights Management (DRM)
Learn how DRM protects digital video content with encryption and licensing, preventing piracy while securing streaming revenue.
Adaptive Bitrate Streaming (ABR)
Discover how Adaptive Bitrate Streaming (ABR) adjusts video quality in real time to ensure smooth playback across devices and varying networks.
Encoding
Learn how video encoding compresses and converts raw files into digital formats for efficient storage, streaming, and playback on any device.
Transcoding
Discover how transcoding converts video files into multiple formats and bitrates, ensuring smooth playback across all devices and networks.
Live Streaming
Learn what live streaming is, how it delivers content in real time, and why it’s essential for sports, events, gaming, and OTT platforms.
VOD (Video on Demand)
Explore how Video on Demand (VOD) works, its key benefits, and why it powers modern streaming platforms like Netflix and Hulu.
CSAI (Client-Side Ad Insertion)
Learn how CSAI delivers ads through the video player, enabling targeting, tracking, and monetization.
SSAI (Server-Side Ad Insertion)
Discover how SSAI works to seamlessly insert ads into video streams, boosting monetization and viewer experience.
FAST Channel
Learn what a FAST channel is, how it works, and why free ad-supported streaming TV is growing.
HVOD (Hybrid Video on Demand)
Discover how HVOD combines ads and subscriptions for flexible streaming. Learn how it merges AVOD and SVOD on inorain.com glossary.
PVOD
Learn how PVOD offers early access to new releases at a premium price. See how it compares to TVOD and SVOD on inorain.com glossary.
TVOD (Transactional Video on Demand)
Understand how TVOD lets users pay per view or rental. Learn how it differs from SVOD and AVOD in the inorain.com glossary.
AVOD (Advertising-Based Video on Demand)
Explore how AVOD works, its monetization model, and why it's popular for free streaming platforms. Read the full definition on inorain.com glossary.
SVOD (Subscription Video on Demand)
Learn how SVOD platforms like Netflix work, their benefits, and how they compare to AVOD and TVOD models. Full definition on inorain.com glossary.
Multistreaming
Discover how multistreaming lets you broadcast content to several platforms simultaneously, boosting reach and engagement. Learn more on inorain.com.
Linear TV
Learn what Linear TV is, how it works, and how it differs from streaming. Explore its role in modern broadcasting in this inorain.com glossary entry.
Cloud TV
Discover what Cloud TV is and how it delivers television content over the internet from remote servers. Learn its advantages for viewers and broadcasters.
CTV (Connected TV)
Learn what CTV(Connected TV) is and how it works. Discover its role in modern streaming and advertising on smart TVs and devices.
OTT (Over-The-Top)
Learn how OTT (Over-the-Top) technology delivers video content over the internet, bypassing traditional TV providers.